It’s not always a superior product or service that makes one business more popular with customers. Sometimes, it’s how a business makes its customers feel.
After my husband’s first visit to his new dentist, he received a nice card in the mail from the dental practice.
The front of the card said, “Welcome to Our Practice.” Inside the card, a handwritten note read, “If you ever have any questions regarding your dental treatment or our office procedures, please feel free to give us a call.”
The father and son who own the practice both signed the card. The card had personal touch written all over it, and it was a novelty!
Neither one of us had ever received a card from any of our dentists before. Come to think of it, we’ve never received a card from any of our other doctors. Have you?